NetBaseQuid is a unique digital service offering consumers and professionals global intelligence and decision-making insights. It combines knowledge, research, data, and in-depth analysis of markets, companies, and prices. The result is an alternative to traditional paid resources such as Bloomberg or Thomson Reuters. NetBaseQuid’s mission is to offer the world online help that empowers people with the ability to understand any topic or company on a deep level for them to make informed decisions.”
1. Early Life
The company was founded in 2009 by Dan Brauchman, a serial entrepreneur with experience in digital commerce, technology, and media. The company began as an internet radio store that offered free audio and digital downloads of new artists and bands. The store received approximately 10 million visits over the three years it was active, 1.5 million of which were from mobile devices. This provided data for analysis of consumer preferences for music related to certain types of culture and values. These values and trends were extracted from the search queries people typed into the site.
After a short break, Brauchman partnered back up with Jon Taffer, the host of “Bar Rescue,” to design a marketing analytics program that could help businesses plan their digital and social media tools strategies. The program resulted in the creation of NetBaseQuid. The company has since raised more than $10 million in venture capital from top tier investors like Greycroft Partners (an early investor in Twitter) and RRE Ventures (an early investor in Groupon)”.”
2. Career
NetBaseQuid is headquartered in Los Angeles. Brauchman has been featured in media outlets like “Forbes” and “Crain’s NY Business .”Brauchman was also a speaker at Tech Crunch Disrupt NY 2014. Brahman is on the advisory boards of AfterTheRiot, Strike Social, and Talk Nation Radio. He is also an advisor to the digital agency Honorable.ly, which he helped launch in New York. In a 2014 interview with MediaPost, Brauchman said that the company could provide highly accurate information because its data analysis platform is 1000 times more potent than any other system on the market.
The same year, CBS New York quoted Brauchman saying, “The reports we provide are transformative for our clients. They put the power of big data into their hands to do things they never thought possible.”According to a Business Insider profile, Brauchman also holds a bachelor’s degree in economics from the University of Pennsylvania. The social media tools used by Brauchman’s company are also featured in TechCrunch Disrupt NY 2014.
3. Achievements
In January 2015, NetBaseQuid unveiled its latest product, the “Power Pack,” which consists of a proprietary market research firm and modeling platform geared towards marketers. The Power Pack is designed to give marketers insights they can use in their campaigns. The service allows clients to “take control of their data” by employing an algorithm that will predict user actions and preferences based on any keyword or company name. Broadcasters like CBS and NBC have already signed up to use the power pack, bringing the platform closer to commercialization.
Brahman is a frequent speaker at conferences and events in the marketing world. In 2010, he spoke at Mobile Marketing Association’s annual meeting. In 2011, Brauchman said at the Social Media Week New York, NetBaseQuid’s first appearance at the event. In 2013, NetBaseQuid was listed as one of Fast Company magazine’s 50 Most Innovative Companies in New York City. In 2014, Brauchman addressed a panel discussion on digital marketing trends with Daniel Elbaum and Riese Bernhard on Digital Marketing Today during Digiday ‘s Accelerate conference.
NetBaseQuid is a business that generates revenue through a subscription service that provides research and analysis on specific markets and sectors. The company’s goal is to offer consumers similar tools as those used by traditional business researchers and firms such as Bloomberg, Thomson Reuters, or Yahoo, but in an online format. The company has raised more than $10 million in venture capital from top tier investors like Greycroft Partners (an early investor in Twitter) and RRE Ventures (an early investor in Groupon).”
